What we found is that people love to buy things. Libin calls it an 'interesting psychology. For the monthly fee, users get customer service, extra security and larger file sizes to work with. Some 1.5 million folks have signed up for Evernote Premium, paying an average of $5 monthly, generating $90 million in annual revenue for the company. So cease-fire.'Įvernote is free, but the company makes money by charging for a premium version. I take notes in a physical notebook all the time. 'Then we realized, that's kind of pointless. 'For a while, we said 'the pen is our nemesis,' ' recalls Evernote CEO Libin. The Moleskine Smart Notebook ($24.95 and $29.95) ships Oct. It has special paper that can be scanned by a smartphone or tablet camera and made searchable within Evernote's app. But this popular analog tool has been adapted for the digital age. Soon fans will be be able to make Evernotes the old-fashioned way, in a compact Moleskine notebook. His Evernote app - which gives folks one place to jot down and record written, spoken and visual notes, and sync them from computer to tablets and smartphones - has nearly 40 million passionate users. Here in the states, he's not doing too badly either. — - They love Phil Libin in Japan, where he's mobbed like a rock star.

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